GoTab

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At GoTab, we aim to address the substantial inefficiencies that have been a perennial challenge in the hospitality and retail industry which still persist even with the latest and greatest handheld point-of-sale (POS). All other systems in the space tend to focus on the POS but miss the point that hospitality is also a just-in-time factory. Whether it’s the inefficient use of labor because the operator can’t accurately predict demand or the annoying extra hoops a guest needs to wade through so they can order another drink or have a question answered. GoTab designs all our platform tools with the goal of empowering every guest and staff member with the autonomy and ability to make the most sensible, convenient choices for their scenario, with the appropriate controls.

For example, chefs working in the kitchen can quickly 86 unavailable food items from the Kitchen Display System, without having to play a game of telephone with servers and management to remove items on the POS. From a customer perspective, guests don’t have to wait for a server to stop by their table and can optionally order more through their mobile device whenever they like. This is a significant departure from the rest of the industry, which typically puts all operational decisions upon the general manager and all customer choices on the server. It’s clear from our operators’ results that our model improves their guest experience while increasing their efficiency and their profitability.

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