AI isn’t what you think it is – and that’s exactly the point. This talk cuts through the noise to show how so-called ‘artificial intelligence’ is really just a smarter way to spot patterns in your data and turn them into sharper decisions: who’s likely to book, who’s dropping off, when to run a promo and when to hold back. We’ll explore how pattern recognition is quietly powering better operations across hospitality – from anticipating guest behaviour and boosting covers, to cutting waste and improving loyalty. It’s not about replacing the personal touch; it’s about using the data you already have to make better decisions, faster.