Drowning in spreadsheets but can’t see the value? You’re not alone. With guests engaging across so many platforms, it’s hard to keep up - let alone turn their scattered data into knowledge that boosts revenue and drives lifetime value. Our sweet spot is making it quicker and easier to get answers from your data, and that’s what we’ll do in this session. We’ll show you how to unlock growth using data you already have and pinpoint the kind of impact that comes from seemingly small incremental changes. No mad data skills needed here - just straightforward findings that mean you can act more strategically and get the results you want.