Headline Partner

headline-sponsor-logo: UKHospitality

Silver Sponsor

headline-sponsor-logo: Revolut Business

30-1 SEPT/
OCT 2025


30-1 SEPT/
OCT 2025

Sally Critchlow & Sarah Austin : Speaking at the Hospitality Tech Expo

Sally Critchlow & Sarah Austin

Head of Product Front of House, Sales Enablement & Projects Manager  -  Access Hospitality & Mitchells & Butlers

How Can Today’s AI Help Hospitality Provide a Great Guest Experience? - A Hospitality Operator’s Perspective.

Discover how to integrate AI into your hospitality business in our session, "Serving Hospitality: Harnessing AI to Add Practical Value to Your Business." Learn practical, straightforward tips to enhance customer experiences, streamline operations, and boost efficiency, making your establishment thrive in today''s competitive market.

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About Sally Critchlow & Sarah Austin

Sally Critchlow is Head of Product Front of House at the Access Group, which she joined in 2020 following a 20-year career across both retail and hospitality, with roles varying from delivering complex technology change programmes to building new market-leading solutions. Her current role is focused on delivering innovative software that boosts operational efficiency and enhances the guest experience for Access Groups hospitality customers.

With a passion for putting customers first, Sally is a product leader focused on transforming ideas or problems into impactful solutions. Specialising in retail and hospitality technologies, Sally has mastered the art of developing product roadmaps that drive business success across a range of front-of-house, digital, and operational solutions. With a focus on innovation and customer-centricity, Sally believes embracing technology should be a priority to help unlock its full potential, enabling organisations to drive business growth.