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Headline Partner

headline-sponsor-logo: UKHospitality

Silver Sponsor

headline-sponsor-logo: Revolut Business

30-1 SEPT/
OCT 2025


30-1 SEPT/
OCT 2025

Benjamin Kool & Jordan Pendleton: Speaking at the Hospitality Tech Expo

Benjamin Kool & Jordan Pendleton

S4D & Apache Pizza

AI in Action: Practical Applications in Next-Gen E-commerce

It''s facts. The way we order and receive our food is changing. Buzzwords like AI, drone delivery, voice ordering are dominating the restaurant and delivery industry. S4D''s CEO teams up with CTO of Apache Pizza to end the guesswork and the wild speculations. Get the facts on which AI technologies are making a genuine impact in e-commerce right now, and the practicalities of implementing them.

Talk about this session

About Benjamin Kool & Jordan Pendleton

Benjamin Kool, CEO of S4D, is a visionary leader in tech solutions for the restaurant industry. His expertise in e-commerce, strategy, finance, and product development has propelled S4D to become one of the Netherlands'' fastest-growing tech companies. Benjamin''s modern approach is transforming restaurant chains into data-driven e-commerce powerhouses.

Jordan Pendleton, CTO of Apache Pizza, brings a wealth of hands-on experience to his role. Starting from the kitchen floor, Jordan has climbed the ranks, mastering every aspect of the pizza business. He revolutionized Apache Pizza''s IT infrastructure, implementing POS systems, websites, and apps. Jordan''s data-driven approach and technical acumen have modernized the brand''s operations.