James is a qualified accountant who spent twenty years working in financial services, including running finance systems; he always had one foot in finance and one in IT. James discovered Bitcoin in 2020 whilst doing a Research MSc in Finance & Accounting. That led to a change of direction and James set out to get involved with Bitcoin business development in the UK. James''s co-founders at Bridge 2 Bitcoin are Chris Gordon and Simon Pither. The main driver for businesses to accept Bitcoin is the growing demand from a growing UK and global population of Bitcoiners who are highly motivated to direct their spending to and support businesses that accept Bitcoin.