Mitchell Chamberlain is Business Development Manager for the UK & Ireland at international POS solutions provider Star Micronics EMEA, joining in 2021. Having spent the early part of his career in Auto-ID he later transitioned to the POS industry and, prior to his current role, worked in POS distribution for over 4 years. Having gained experience throughout the channel, he currently plays a pivotal role in the sale of a wide range of Star POS solutions to large and smaller scale operators across retail and hospitality, with his proactive approach proving invaluable in generating new business opportunities. Demonstrating a keen interest in online ordering and cloud technologies, he has actively participated in a number of podcasts and panel sessions where his industry knowledge has been welcomed.