15 & 16
OCT 2024


15 & 16
OCT 2024

Tom Johnson: Speaking at the Hospitality Tech Expo

Tom Johnson

Marketing Director  -  BOXPARK

Breaking 2 Million: Lessons from the Boxpark Black Card

BOXPARK recently welcomed its 2 millionth customer onto its database. It’s been one heck of a ride to get to this stage. We will talk through what we’ve learnt along the way – where has tech worked wonders, where have we struggled, and what do we need to do to keep our customer’s experience special.

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About Tom Johnson

Tom is Marketing Director for BOXPARK, the street food, bar and events business with three sites in London and soon to be expanding across the UK. He started his career in advertising, working on a heady mix of clients and projects from Cheestrings to 20th Century Fox via spells in big pharma, travel and finance. He then moved out of the agency world to pursue a career in golf – marketing, rather than playing – as Marketing & Consumer Director for the European Tour and Ryder Cup. During a decade in the sport, he was responsible for transforming the key revenue streams of ticketing, hospitality and merchandise into increasingly lucrative channels for the business. Now at BOXPARK, he leads the team overseeing brand, content, digital engagement and PR as the business enters into an exciting period of growth.